Spotify has become the most popular music and podcast platform on the planet, drawing tens of millions of listeners and viewers every day. One of the ways that many users have enhanced their songs or other recordings is through the use of canvas videos. This is a very popular option, as it adds a background video that users can watch while they listen to the song or recording. This is an effective way to capture the attention of users, but creating a canvas video can be confusing for some.
Spotify canvas videos are short, looping videos with a duration of 3-8 seconds. They must also be in a 9:16 aspect ratio. In this tutorial video, we walk you through every step of the creation of your Spotify canvas video. This includes choosing the proper resolution, naming your sequence, setting the duration time, adding a background video, adding layers, creating a seamless loop, and experimenting with effects and blending modes. Since Spotify will overlay the audio player, artist name, and song title on the bottom of the video, we recommend not placing important details there.
Adobe Premiere Pro is the perfect program for creating Spotify canvas videos. With a number of backgrounds and short video clips provided as part of your subscription, you can easily create spectacular displays that add visual excitement to your song.
In this visual age, it is essential that any artist or performer provide as much visual information and imagery as possible to capture the attention of users. Since many artists do not take advantage of Spotify canvas videos, doing so will also set you apart from others by making your music feel more professional and polished.
Spotify Canvas videos lend themselves to being more experimental due to their short duration and musical nature. Our favorite canvas videos are ones that embrace experimentation without distracting from the audio. After all, a distracting or annoying canvas video could have the undesired effect of decreasing engagement rather than increasing it. We’ve always been fascinated by the ways video and audio interact with each other, and we encourage you to have fun and take advantage of this Spotify feature.